The NFL’s “Sunday Ticket” is going to YouTube.
Google and the NFL have officially agreed to bring the popular service to YouTube starting next season, the league and YouTube announced in an official statement Thursday.
“YouTube has long been a home for football fans, whether they’re streaming live matches, keeping up with their home team, or watching top plays in highlights,” said YouTube CEO Susan Wojcicki. “Through this expanded partnership with the NFL, viewers will now be able to experience the game they love in exciting and innovative ways through YouTube TV or Primetime YouTube Channels. We are excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”
The deal will reportedly cost YouTube $2 billion a year for the rights to “Sunday Ticket” and could go up even more if “certain benchmarks are met,” according to the Wall Street Journal. The NFL will also reportedly seek to license the commercial rights for bars and restaurants for an additional $200 million, according to the Journal.
This marks the second major streaming deal the league has rolled out in as many years.
Amazon Prime Video is now the exclusive home for Thursday night games through the 2033 season. It’s paying the league about $1 billion a season. Disney, ViacomCBS, Fox and Comcast are also reportedly paying more than $2 billion a season for their respective NFL deals.
DirecTV, which had owned the rights to “Sunday Ticket” since its launch in 1994, was paying about $1.5 billion a season. DirecTV’s deal expired after the 2022 season. The league has been looking for a new home for the service for some time after DirecTV was losing $500 million a year on “Sunday Tickets.” Besides Google, Apple was a favorite, although talks between the NFL and Apple reportedly broke down last week.
“For a number of years we have focused on increasing digital distribution of our games and this partnership is another example of how we look to the future and build the next generation of NFL fans,” NFL Commissioner Roger Goodell said in a statement. declaration.
The serve has become a staple part of the NFL season for fans across the country. Allows fans to watch almost any game regardless of market and thanks to NFL RedZone. It will now be a YouTube TV add-on through YouTube’s Primetime Channels, a service that already costs $64.99 a month. For reference, YouTube TV already offers an MLB.TV package for an extra $24.99 a month. “Sunday Ticket” was $300-$400 a season when it aired on DirecTV.
The deal with YouTube concludes a years-long search by Google for the NFL service, the Journal reported. Google CEO Larry Page reportedly met with Goodell in 2013 about the rights to “Sunday Ticket” before the NFL reactivated with DirecTV.
Nine years later, “Sunday Ticket” is headed to a new platform.